Thursday, November 17, 2011

Beat Matching?

A local DJ has been currently advertising that he is offering classes in "The Art of Beat Matching."  He goes on to state that you can keep your audience dancing all night by doing it.

Really?  Why not just invest in popular music or do your research to play music that your guests can relate to instead of taking advandage of drunks on "X" who don't know any better?  Many DJ computer programs will "beat match" for you.  It is hardly an art form.  And what is with most DJ programs adding in effects?  Recording Engineers and producer use them sparingly with restraint to create an artistic "virtual space" in the mix.  Most club DJs just over-use them thinking thet they are being "artful" when, in reality, they are just creating uneducated noise aimed at irritating drunken, drug induced dance clubbers.

This same DJ even goes into talking about understanding tempo.  Are you kidding me?  Anyone who doesn't already understand the most simplistic of music theory concepts like "tempo" has no right abusing the art that others have created already on record, CD or digital format.

For that matter since I am on my soap box "scratching" is not an "art form" either!  Scratching is the electronic equivalent to beating on pots and pans.  Professional musicians invest lots of money, time and resources to learn and perfect their art.  From there, engineers, producers and labels work their extensive and talented magic of fine-tuning the track for the public.

Scratching is a dying fad from the 90's.  For someone to say that scratching is difficult, an art form or takes talent is absolutely ludicrous!

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